Adaptive uses cookies to gather information about the use of our website and how visitors interact with it. We do this to analyse and improve the functionality and content of our website.
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The table further down explains the cookies we use and why.
How do I change my cookie settings?
You can change your cookie settings in the cookie banner. This will be shown on screen the first time you visit the website. To alter the settings later, click the “Cookie Settings” icon
on the left bottom of the webpage.
Alternatively, most web browsers allow some control of most cookies through the browser settings. You can find out how to manage cookies on popular browsers, including:
Personal data
Using cookies includes processing of personal data. This may include cookie IDs, IP-addresses, activity on the website and similar. See our Privacy Statement for more information on how we process and manage cookie data and other personal data related to our website. You can contact us at privacy@visma.com for more information.
List of cookies
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Necessary Cookies
These cookies are necessary for the website to operate. They are usually set only in response to actions you take, such as setting your privacy preferences, landing on our page, logging in or filling in forms. They also help us determine how to allocate resources to operate the site and defend our sites against malicious activities. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store personal data.
Statistics Cookies
These cookies allow us to analyze traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Marketing Cookies
These cookies may be set through our site by us or our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on this, or other sites. They will also allow us to present content that we believe is more relevant to you. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising and personalised content.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
External media
Content from video platforms and social media platforms are blocked as standard. If cookies from external media are accepted, access to this content no longer requires manual consent.
Cookie list
| Tracker name | Category | Provider | Lifespan | Purpose |
| cookies.js | Necessary | adaptive.no | 0 | Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. |
| sbjs_migrations | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_current_add | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_first_add | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_current | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_first | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_udata | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| sbjs_session | Marketing | adaptive.no | 0 | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. |
| _ga_# | Marketing | adaptive.no | 729 | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
| _ga | Marketing | adaptive.no | 729 | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
| _gcl_au | Marketing | adaptive.no | 89 | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. |
| _lfa_test_cookie_stored | Marketing | adaptive.no | 0 | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. |
| _lfa | Marketing | adaptive.no | 364 | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. |
| _gid | Marketing | adaptive.no | 0 | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
| _gat | Marketing | adaptive.no | 0 | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
| CookieConsent | Necessary | adaptive.no | 365 | Stores the user’s cookie consent state for the current domain |
| mailchimp_landing_site | Statistics | adaptive.no | 27 | Used to register how the user entered the website – This function is provided by Mailchimp. |
| wpEmojiSettingsSupports | Necessary | adaptive.no | 0 | This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings. |
| _gcl_ls | Marketing | www.googletagmanager.com | Persistent | Tracks the conversion rate between the user and the advertisement banners on the website – This serves to optimise the relevance of the advertisements on the website. |
| _lfa | Marketing | sc.lfeeder.com | Persistent | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. |
| _lfa_expiry | Marketing | sc.lfeeder.com | Persistent | Contains the expiry-date for the cookie with corresponding name. |
| vuid | Statistics | vimeo.com | 729 | Collects data on the user’s visits to the website, such as which pages have been read. |
| __cf_bm | Necessary | vimeo.com | 0 | |
| _cfuvid | Necessary | vimeo.com | -20236 | |
| TESTCOOKIESENABLED | Marketing | youtube.com | 0 | Used to track user’s interaction with embedded content. |
| LAST_RESULT_ENTRY_KEY | Marketing | youtube.com | -20205 | Used to track user’s interaction with embedded content. |
| remote_sid | Marketing | youtube.com | -20205 | Necessary for the implementation and functionality of YouTube video-content on the website. |
| YSC | Marketing | youtube.com | -20236 | |
| VISITOR_INFO1_LIVE | Marketing | youtube.com | 179 | |
| __Secure-ROLLOUT_TOKEN | Marketing | youtube.com | 179 | |
| NID | Marketing | Google.com | 182 | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. |
| iU5q-!O9@$ | Marketing | youtube.com | 0 | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| #-# | Marketing | youtube.com | 0 | Used to track user’s interaction with embedded content. |
| yt-remote-device-id | Marketing | youtube.com | Persistent | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-cast-installed | Marketing | youtube.com | 0 | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-cast-available | Marketing | youtube.com | 0 | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-session-app | Marketing | youtube.com | 0 | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-session-name | Marketing | youtube.com | 0 | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-fast-check-period | Marketing | youtube.com | 0 | Stores the user’s video player preferences using embedded YouTube video |
| yt-remote-connected-devices | Marketing | youtube.com | Persistent | Stores the user’s video player preferences using embedded YouTube video |
| yt-player-user-settings | Marketing | youtube.com | Persistent | |
| YtIdbMeta#databases | Marketing | youtube.com | Persistent | Used to track user’s interaction with embedded content. |
| LogsDatabaseV2:V#||LogsRequestsStore | Marketing | youtube.com | Persistent | Used to track user’s interaction with embedded content. |
| nextId | Marketing | youtube.com | -20205 | Used to track user’s interaction with embedded content. |
| requests | Marketing | youtube.com | -20205 | Used to track user’s interaction with embedded content. |
| ytidb::LAST_RESULT_ENTRY_KEY | Marketing | youtube.com | Persistent | Used to track user’s interaction with embedded content. |
| woocommerce_recently_viewed | Statistics | adaptive.no | -20236 | Contains data on the latest products viewed by the visitor. Used for internal statistics by the website operator. |
| IDE | Marketing | doubleclick.net | 399 | Adjusting the text will overwrite the default texts |
| test_cookie | Necessary | doubleclick.net | 0 | Used to check if the user’s browser supports cookies. |
| ServiceWorkerLogsDatabase#SWHealthLog | youtube.com | Persistent | Necessary for the implementation and functionality of YouTube video-content on the website. | |
| Marketing | tr.lfeeder.com | 0 | Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. | |
| collect | Marketing | google-analytics.com | 0 | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |